The following guidelines have been created by Bert-Co to help better serve it's customers. If you have any questions concerning these guidelines, please consult your sales representative or the Bert-Co Digital Imaging Department at (323) 669-5882.
File Preparation:
Photoshop:
• RGB-to-CMYK conversion: you will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us.
(When we receive RGB images, we do a standard-value conversion to CMYK, which may not be perfectly to your liking).
• Resolution for images: 300 - 350 dpi is recommended (350 for Web Printing).
• Resolution for scanned line art: 1200 dpi .
• When saving TIFF, Embed Color Profile should NOT be checked.
Illustrator EPS:
• Dieline settings: .5 point, Overprint . Colorize as spot color “ Dielines ”.
• Add Bleeds .
• Bar Code should be 100% Black only.
• All colors in the color pallete that are not being used must be removed.
• Please check colors to insure CMYK or Spot colors. Any colors created in the document that are not in the PANTONE palette, need to be change to the CMYK color space.
• Spot colors should match to layout applications (QuarkXP, InDesign).
Layout (QuarkXPress, InDesign):
• Miter Box: making crosscuts or miter joints in the bleed areas.
Ex :
• Keep spot color names consistent throughout all programs used.
• Indicate low res files such as .jpeg and/or pict) being used on laser printout.
• Rich Black: use 40C/30M/30Y/100K for Web and 40C/40M/0Y/100K for Sheet Fed.
• Documents should be set-up in single page format.
Spreads and facing pages can be accessed and individually printed in their layout program.
• Print Option Settings ( QuarkXPress ):
• Document Tab
• Spread unchecked
• Registration: Centered
• Offset: 12 pt
• Setup Tab:
• Paper width: ( Trim size + 1” ).
• Paper Height: Automatic.
• Page positioning: Left Edge.
• Fit in Print Area: Unchecked.
• Bleed Tab:
• Bleed Type: Symmetric
• Amount: .125”
• Clip at Bleed Edge: Checked.
PDF (v 1.3/1.4):
• PDF is the preferred file format for file submission. It allows you to view on screen the success (or failure) of the PostScript interpretation for your layout files.
• Please contact Bertco Graphics for suggested Plug-Ins, Xtensions, PPDs and Applications to create compliant PDF files.
If you plan to use a different set of instructions for creating PDF, we strongly urge you to submit a test file before submitting live job files.
• Files must be supplied as single pages (including double page spreads).
• It is sufficient and beneficial to send just those pages that were edited for revision cycle.
• Spot colors (PMS) are acceptable in PDFs.
• Image resolution falls between 280 – 450 dpi (350 dpi advised) in final PDF.
• No RGB color or JPEG format Images.
• Do not embed ICC Profiles within images.
• Standard Trim, Bleed and Center Marks in all separations.
Please note that PDF are submited with regristration and crop mark offset distances between 12 and 30 points to ensure crop marks are outside the bleed area.
We reserve the right to request a new PDF file from the publisher in order to make trim or margin adjustments.
• Fonts must be embedded; Postscript Type 1 Fonts, TrueType fonts or Open Type are acceptable.
• Should not contain any Multiple Master because they can perform unpredictably.
• Simplifies late corrections to multi-page documents, and make imposition far more flexible.
• Be consistent in the file-naming scheme throughout your project (Ex: BC, FC, IFC, IBC, o1, ect…).
Hardcopy:
• Provide a clearly marked hard copy to Bertco Graphics.
• Mark up the hard copy: Indicate spot color, emboss, varnish.
Application Software:
Bert-Co supports the following application software packages:
• Acrobat 4.x/5.x/6.x/7.x
• Photoshop 6/7/CS
• QuarkXPress v.5.x/6.x
• InDesign 1.5/2.x/CS
• Illustrator 8.x/9.x/10.x/CS
If you are using a software package that is not listed, please contact us to make sure that we can accomodate your files.
File Delivery:
• E-Mail (Maximum file size 5MB): files@bertco.com
• FTP: ftp.bertco.com
• Before upload: compressing with StuffIt (Mac) or WinZip (PC).
• Please make new directory subdirectory (for revision).
• Please keep total file size under 2GB per transfer.
• Disc: CD-Rom.
Digital Department
1855 Glendale Boulevard
Los Angeles, CA 90026
Tel: (323) 669-5882
Fax: (323) 669-8019
email: files@bertco.com
Ftp: ftp.bertco.com (We do not support HTML (anonymous) access. We offer public and private access to our FTP site via a Bert-Co supplied username and password. You can request FTP access by contacting the Digital department directly or by emailing us @ ftpaccess@bertco.com.
Please use an FTP client such as CuteFTP or WSFTP (for PCs) or FETCH (for MACS).
